Your Growth Team
Meet the Team Behind CMO Alpha
Senior marketing leadership, backed by the right specialists.
CMO Alpha brings together experienced marketing strategy, execution, and support for RIAs, wealth management firms, asset managers, and other financial companies that need more from marketing without building a full in-house department.
Our team works alongside yours to turn strategy into action, keep initiatives moving, and make sure marketing has an owner.
Joel Crampton
Founder & Fractional CMO
Joel brings more than 20 years of marketing leadership experience, with much of his career spent in financial services, insurance, investing, and fintech. He’s built and led marketing teams, developed full-funnel growth strategies, and worked across everything from positioning and content to demand generation, digital advertising, SEO, PR, and marketing technology.
Today, Joel leads CMO Alpha and works directly with RIAs, wealth managers, asset managers, and other financial firms that need senior marketing leadership without building a full in-house marketing department.
With an MBA in Marketing and experience spanning both B2B and B2C growth, Joel’s focus is simple: connect marketing strategy to the actual goals of the business, build the systems needed to execute it, and make sure the work keeps moving.
20+ Years in Financial Services Marketing | Author of "Trailblazing Growth" | Host of CMOs Without Borders podcast
Experienced Support Across the Marketing Function
Supporting CMO Alpha’s fractional CMO leadership is a network of experienced marketing specialists who help turn strategy into execution across content, design, digital, operations, and more.
Mellissa Hopkins
Growth Marketing Manager
Emili Zavala
Marketing Coordinator
Chief Morale Officers
Every great marketing team needs a little extra personality. Ours just happens to come with fur, four legs, and very strong opinions about meeting schedules.
They contribute very little to the actual marketing, but they’re excellent at company culture, stress management, and making sure nobody works through lunch.
Molly
Chief Barketing Officer
Blackjack, Maverick & Nubbins
Chief Mischief Officers
Hoshi & Coco
Co-Heads of Pup Relations